You can apply online through the official website. Admission is based on academic merit or scores from recognized entrance exams.
About Programme
Apex University's BBA in Digital Marketing is designed to equip students with essential skills for the fast-paced world of online marketing. This comprehensive program covers key topics such as social media marketing, SEO, content marketing, email marketing, and data analytics. Students learn to create and manage digital marketing campaigns, optimize websites, analyze consumer behavior, and measure campaign success. The curriculum is tailored to address the growing demand for skilled professionals in the digital domain, offering a pathway to lucrative career opportunities in digital marketing agencies, e-commerce businesses, and corporate marketing departments.
Course Details
Eligibility Criteria
Passed in 10+2 or its equivalent examination in any stream conducted by a recognized Board / University / Council obtained at least 50% for General ,45% for SC, ST, OBC & SBC
Fees Per Semester
55000/-
Duration / Schedule
3 Years (6 Semesters)
Seat Metrix
50% CUET and 50 % AUCET
SCHOLARSHIP AVAILABLE
Scholarship up-to 10 Lacs available for meritorious students
Check Eligibility
Programme Structure
| Semester 1 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Principles and Practices of Management | |
| - Business Communication-I | |
| - Financial accounting | |
| - Business Statistics and Logic | |
| - General English | |
| - Indian Knowledge System | |
| - Environmental Science and sustainability | |
| - Additional Course - Indian or Foreign Language | |
| Semester 2 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Human Behaviour and Organization | |
| - Marketing Management | |
| - Business Economics | |
| - Emerging Technologies and application | |
| - Media Literacy and Critical Thinking | |
| - Indian Constitution | |
| - Business Communication-II | |
| - Additional Course - Indian or Foreign | |
| Semester 3 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Cost & Management Accounting | |
| - Legal and Ethical issues in business | |
| - Human Resource Management | |
| - Indian Systems of Health and Wellness | |
| - Management Information System (MIS) | |
| - Yoga/Sports/NCC/NSS/Disaster Management | |
| Semester 4 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Entrepreneurship and Startup Ecosystem | |
| - Operations Management | |
| - Financial Management | |
| - Business Research methodology | |
| - Business environment and public policy | |
| - International Business | |
| - Design Thinking and Innovation | |
| Semester 5 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Strategic Management | - Internship/capstone Project |
| - Logistics and Supply Chain Management | - Major Project |
| - Specialization-1 | |
| - Specialization-2 | |
| - Discipline Specific Elective (Audit Course) | |
| Semester 6 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Project Management | - Major Project |
| - Business Taxation | |
| - Discipline Specific Electives - III | |
| - Discipline Specific Electives - IV | |
| - Corporate Governance | |
| - Discipline Specific Elective (Audit Course) | |
Programme Objectives
BBA in Digital Marketing Program
The program is designed to provide students with a solid understanding of the digital marketing landscape, including key concepts such as SEO, social media marketing, and data analytics. It equips students with practical skills to create and manage effective online campaigns, optimize website performance, and analyze marketing data, preparing them for success in the digital domain. The program also emphasizes hands-on learning, allowing students to apply theoretical knowledge in real-world scenarios.
Program Objectives:
- Provide a Solid Foundation in Digital Marketing Principles: Equip students with essential knowledge in digital marketing.
- Develop Skills in SEO, Social Media, and Content Marketing: Enhance students' abilities in these key areas.
- Equip Students with Tools to Analyze and Interpret Marketing Data: Develop skills for data-driven decision-making.
- Develop Creativity in Designing Engaging Online Marketing Campaigns: Foster innovative approaches to digital marketing.
- Train Students to Optimize Website Performance for Better Engagement: Enhance skills in website optimization.
- Prepare Students for a Career in Fast-Evolving Digital Platforms: Equip graduates for various roles in digital marketing.
- Promote Hands-On Learning Through Live Projects and Internships: Provide practical experience with real-world applications.
Course USPs
The BBA in Digital Marketing offers a cutting-edge curriculum that blends theory with practical experience. Students gain proficiency in various digital marketing tools and strategies, ensuring they are ready for real-world challenges. With a focus on industry trends and technological advancements, this program provides a strong foundation in modern marketing practices.
Career Opportunities
Content Marketing Manager:
Creates content strategies, oversees content production, and enhances brand engagement.
PPC Specialist:
Manages paid advertising campaigns, analyzes metrics, and optimizes digital ad performance.
Social Media Manager:
Develops social media strategies, creates content, and engages with online audiences.
SEO Specialist:
Optimizes websites for search engines, increases online visibility, and improves organic traffic.
Frequently Asked Questions
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1. How can I apply for the program?
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2. Are there scholarships available for this program?Yes, scholarships are offered based on academic performance, entrance exam results, and financial need.
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3. How can I apply for a scholarship?You can apply for scholarships during the admission process. Ensure that you provide all required documents, including entrance test scores, academic records, and any other necessary certifications.
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4. Is there a management quota or direct admission available?Apex University primarily admits students through AUCET and CUET. However, for details about specific admission pathways, you may contact the admissions office.
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5. What facilities are available for students at Apex University?Apex University provides state-of-the-art labs, a fully equipped library, modern classrooms, sports facilities, and hostel facility.
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What career opportunities are available after this program?Graduates can work as Digital Marketing Specialists, Social Media Managers, or SEO Analysts.
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What kind of projects are part of this program?Projects include creating digital ad campaigns, social media strategy, and email marketing plans.
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Does the course include hands-on training?Yes, students work on live campaigns, digital marketing projects, and use tools like Google Analytics and Hootsuite.
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Are certifications included in the program?Yes, students can earn certifications like Google Ads, HubSpot Marketing, and Facebook Blueprint.
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What does the BBA in Digital Marketing program focus on?The program focuses on online marketing strategies, SEO, social media management, content creation, and data analytics.
Placement Highlights
38LPA
Highest Package
10LPA
Avg. Package
14k+
Total Placements
700+
Placement Drives
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