Excellent Placement In
MBA Business Analytics

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MBA Business Analytics

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Apex University

  MBA (Business Analytics)

    UGC Approved Courses    


The Master of Business Administration (MBA) program in Business Analytics is designed to meet the increasing demand for professionals who can leverage data-driven insights to make informed business decisions. This specialized program combines core business principles with advanced analytics techniques to equip students with the skills and knowledge necessary to excel in the evolving field of data analytics. Through a comprehensive curriculum, students learn statistical modelling, data mining, predictive analytics, and data visualization techniques, while also gaining a deep understanding of business strategy, marketing, finance, and operations. The MBA in Business Analytics prepares graduates to harness the power of data, drive innovation, and create strategic advantages in today’s data-centric business environment. With a focus on practical application, graduates emerge as versatile leaders capable of leveraging data analytics to optimize performance, improve decision-making, and gain a competitive edge in diverse industries.

Duration / Schedule

2 Years (4 Semesters)

Eligibility Criteria

Passed in Bachelor’s degree (any discipline) or equivalent. Obtained at least 50%

Seat Metrix

50% through APEX Merit
50% through CUET Merit


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    Apex Achievers    

Rakesh Kumar

CEAT Tyres

Parul Jain


Priyanka Yadav

AU Bank

Vanshita Joshi


Mahesh Chand


Prince Soni


Pooja Sharma

INR 97 Lacs Per Annum

Ajay Tiwari

INR 4.5 Lacs Per Annum

Alok Pandey

INR 4.5 Lacs Per Annum

Vipin Sharma

INR 3.6 Lacs Per Annum


  Programme Highlights

    MBA (Business Analytics)    


The MBA in Business Analytics program provides an overview of the intersection between business management and data analytics. It equips students with the knowledge and skills to harness the power of data and transform it into actionable insights for strategic decision-making. The curriculum covers a wide range of topics, including data mining, statistical analysis, predictive modelling, machine learning, and data visualization. Students learn how to apply these techniques to various business functions such as marketing, finance, operations, and supply chain management. Through real-world case studies and hands-on projects, students develop proficiency in data-driven problem-solving, identifying trends, and making data-backed recommendations. The program also emphasizes the ethical and responsible use of data in business contexts. Upon graduation, students are well-prepared to lead data-driven initiatives, optimize business performance, and leverage analytics to gain a competitive advantage in today’s data-centric business landscape.

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The future scope of MBA Business Analytics is highly promising, as organizations across industries increasingly recognize the value of data-driven decision-making. Here are four key points highlighting the potential:

– Growing demand for data-driven professionals : As businesses continue to generate vast amounts of data, there is a rising demand for professionals who can extract insights and drive strategic decisions using advanced analytics. MBA Business Analytics graduates are well-positioned to meet this demand and occupy key roles in organizations.

– Expansion of data-driven industries : Industries such as e-commerce, finance, healthcare, retail, and manufacturing are heavily reliant on data analytics. With the continued growth of these sectors, there will be abundant opportunities for MBA Business Analytics professionals to contribute and drive innovation.

– Emergence of big data and artificial intelligence : The exponential growth of big data and the adoption of artificial intelligence and machine learning technologies present significant opportunities for MBA Business Analytics graduates. Their expertise in data analysis and interpretation will be essential in leveraging the potential of these technologies.

Overall, the future of MBA Business Analytics is bright, offering diverse career paths, continuous growth, and the potential to make a significant impact across industries.




The industry prospects for MBA Business Analytics professionals are exceptionally promising, as organizations across sectors increasingly recognize the value of data-driven decision-making. Here are five key points highlighting the industry prospects:

Demand across industries : Virtually every industry, including finance, healthcare, retail, e-commerce, and manufacturing, requires professionals who can leverage data analytics to drive business insights and gain a competitive edge. MBA Business Analytics graduates have extensive opportunities to contribute to diverse sectors.

– Consulting and advisory services : Consulting firms are actively seeking professionals with expertise in business analytics to help clients optimize operations, improve customer experiences, and enhance strategic decision-making. MBA Business Analytics graduates can thrive in roles providing data-driven consulting and advisory services.

– Data-driven technology companies : With the proliferation of data-driven technologies such as artificial intelligence, machine learning, and predictive modeling, MBA Business Analytics professionals are highly valued in technology companies that develop and implement these advanced solutions.

Overall, the industry prospects for MBA Business Analytics professionals are robust and diverse, spanning across multiple sectors, including consulting, technology, finance, and operations management. The demand for their expertise in leveraging data analytics to drive business outcomes ensures a wealth of exciting career opportunities.

Overall, graduates of the MBA programs can look forward to exciting and challenging career opportunities in various industries, where the skills and knowledge can be applied to solve real-world problems and drive innovation.

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Apex University

MBA (Business Analytics)


    MBA (Business Analytics)    

– Fundamentals of Management
– Managerial Economics
– Operations Management-I
– Marketing Management
– Organizational Behavior
– Cost and Management Accounting
– Information Technology for Managers
– Business Statistics and Analytics for Decision Making

– Seminar on Contemporary Issues
– Data Analytics Lab
– Business Communication Lab
– Social Outreach, Discipline & Extra Curricular Activities

– Legal and Business Environment
– Corporate Strategy
– Quantitative Techniques
– Financial Management
– Human Resource Management
– New Enterprise and Innovation Management
– Operations Management- II
– Marketing Research

– Mini-Project
– Business Ethics Lab
– Managerial Computing Lab
– Social Outreach, Discipline & Extra Curricular Activities

- Data Science & Analytics
- Data Warehousing & Mining
- Big Data Technologies
- Block Chain Technologies
- Excel for Business Analytics
- Statistics for Managers

- Entrepreneurial Lab I
- Managerial Skills Development Lab I
- Summer Training Project Report
- Major Lab I
- Social Outreach, Discipline & Extra Curricular Activities

- Data Mining for Business Decisions
- Data Visualization for Managers
- Business Forecasting
- Functional Analytics
- R for Data Science
- Python for Data Science

- Entrepreneurial Lab II
- Managerial Skills Development Lab II
- Research Project
- Major Lab II
- Social Outreach, Discipline & Extra Curricular Activities

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Research is crucial in academic institutions as it contributes to the advancement of knowledge, enhances institutional credibility and reputation, promotes practical applications, develops critical thinking and analytical skills, and promotes innovation and creativity. It helps to expand the boundaries of knowledge and improve understanding of various subjects. Research output reflects the quality of education and intellectual atmosphere of an institution. Research findings can be applied to solve real-world problems and improve people's lives. It provides opportunities for students to develop critical thinking and analytical skills. Therefore, it is crucial for academic institutions to invest in research and provide adequate resources and support for research activities.

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Q. What is the admission Procedure ?

A. Based on Apex Merit or CUET merit along with Personal Interview.

Q. How can I communicate with Apex ?

A. You can talk to our Admission Counsellors and Experts on these numbers : +91-7413874138 or you can mail to : info@apexuniversity.co.in

Q. How can I apply ?

A. You should register yourself and submit your online application. You will get an email on your registered email.

Q. Are these courses UGC recognized ?

A. Apex University is UGC recognized University in Jaipur and is duly accredited with competent authorities. Engineering courses are approved by AICTE, new Delhi.